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MEET THE PRODUCER
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Edwin Noreña Ruby
Edwin Noreña’s Ruby coffee stands out in a big way in our Rising Tide collection, and it punches above them all special among specials. With red fruit notes and bubblegum, its just wild and fantastic, as well as consistent across all cups.
Award-winning EDWIN NOREÑA showcases his innovative processing in this RUBY profile.
Edwin's high quality coffees have been recognized in international competitions around the world . Outside of farming, Edwin serves as a coffee processing consultant, Q grader, and head judge for the Colombian Cup of Excellence.
Finca Campo Hermoso, located in Circasia, Quindio, Colombia, is a 25- hectare farm known for its exceptional experimental and award winning coffees. Run by Edwin, a fourth generation farmer and coffee innovator with 20 years of experience in coffee production, the commitment to specialty coffee is obvious in the cup.
WHAT'S THE PROCESSING
Carbonic maceration is a fermentation technique borrowed from the wine industry, adapted to coffee processing to create incredibly complex and expressive flavors. Whole coffee cherries are placed in a sealed, oxygen free tank filled with carbon dioxide, encouraging an anaerobic fermentation process. This environment allows unique yeast and bacteria to break down sugars and acids in a controlled way, leading to vibrant, fruit forward, and often intensely aromatic coffees.
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TRACEABILITY
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FARM
Finca Campo Hermoso
VARIETAL
Castillo
PROCESSING
Carbonic Maceration
ALTITUDE
1800m
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PRICE TRANSPARENCY
Price transparency in coffee is vital because the price paid to farmers (based on the NYSE commodity price) often doesn't cover the true cost of production. This makes coffee unsustainable for many farmers.
Below, you can see what we paid for the coffee and what the farmer received. However, simply sharing the price without context wouldn't be meaningful. To provide a clearer picture, we've included the FairTrade Living Income Price for Colombia, the price that ensures farmers earn enough to cover their basic needs and maintain a decent standard of living.
What we paid Farmgate+ export & import
$12 / lb
FLIRP (Fairtrade Living Income Price)
$3.03 / lb
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International Fair Trade Minimum: $2.29 | NYSE Coffee Commodity Price: $2.09
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