MEET THE PRODUCER
LUZ HELENA SALAZAR
This is our first Rising Tide release, and Luz Helena’s coffee embodies how we envision this collection: it represents both a unique variety that was only recently discovered, as well as her family’s experimental processing. We also wanted to launch Rising Tide with Luz Helena’s coffee to be true to our mission of sourcing at least 50% of our coffees from women producers.
Ají, named after the South American word for chili pepper, got its name FROM the spicy, pepper-like fragrance of its coffee fruit when detached from branches.
Luz Helena Salazar has been producing coffee for the past 20 years in Quindío, Colombia. First learning how to produce high-quality cherries from her husband, her care and passion for coffee growing spread to the rest of her family: husband Jairo is a dry mill manager, and her sons Carlos and Felipe own the experimental processing facility La Pradera, where her cherries are brought after harvest.
WHAT'S THE VARIETAL
An exciting flavor profile of mysterious origin, Ají was thought to be related to the Bourbon varietal when first discovered just a few years ago. But after researchers checked its genetics, the varietal was found to be a rare Ethiopian Landrace.
The unusual varietal delivers truly complex and unique flavors, and when Luz’s meticulous growing and La Pradera’s innovative processing are added, the result is vivid, layered and intense.
TRACEABILITY
FARM
Finca Maracay
VARIETAL
Ají
PROCESSING
Natural 48 hour
ALTITUDE
1450m
PRICE TRANSPARENCY
Price transparency in coffee is vital because the price paid to farmers (based on the NYSE commodity price) often doesn't cover the true cost of production. This makes coffee unsustainable for many farmers.
Below, you can see what we paid for the coffee and what the farmer received. However, simply sharing the price without context wouldn't be meaningful. To provide a clearer picture, we've included the FairTrade Living Income Price for Colombia, the price that ensures farmers earn enough to cover their basic needs and maintain a decent standard of living.
What we paid Farmgate, export & import
$17 / lb
Farmgate Price Price paid to farmer
$12 / lb
That’s ~3.2x FLIRP!
FLIRP (Fairtrade Living Income Price)
$3.03 / lb
International Fair Trade Minimum: $2.29 | NYSE Coffee Commodity Price: $2.09